24 JunAviation social media usage
The early numbers are in, and social media is flourishing in connection with this week’s Paris Air Show.
The Air Show is in full swing at Le Bourget, and not only are there an estimated 331,000 visitors in attendance, the rest of the world is following along on Facebook and Twitter.
FlightGlobal.com tracked those tweets which contained the hashtag #PAS11 and were sent the first day of the air show. During that time span, the site counted more than 500 tweets sent with that marker alone, many more were sent without the tag.
The highest number of tweets came from @Paulo_Archie_GP, an aviation enthusiast in South Africa. Second and third places were taken by @harrycat007 and @niekvdz respectively. You can find the infographic HERE.
Day two tweeters were topped by @GEAviation, @jetcitystar, and @boeing787tweets. Those tweets correspond with scheduled events at the air show. As news outlets covered announcements made at the show, the aviation community gave feedback via social media.
eezeer Data Lab follows social media trends in the aviation industry. According to their Paris Air Show special edition report, 196 airlines have created 232 Twitter accounts over the last four years. While the majority of airlines operate one account, there are a few exceptions such as Air France which holds 16 accounts, and KLM which operates 11. These airlines are reaching a large audience. For example, every tweet JetBlue sends out is followed by nearly 2,000,000 users.
Over the last three months, the company reports, the number of tweets sent between airlines and consumers has nearly doubled. And according to eezeer’s May report, Delta Airlines – @delta - wins first place in listening and talking, as well as overall best in class. Delta was also the first airline to begin tweeting in 2007.
You can find the latest edition of eezeer’s monthly report HERE. You can find us on Twitter at @FreeFlightSys and on Facebook at Facebook.com/FreeFlightSystems!
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